# Cheltenham Festival 2027 Best Odds Guaranteed Firms
_Which UK bookmakers still run Best Odds Guaranteed for Cheltenham 2027, the gates attached, and which firms narrowed or dropped it in 2026._
*Source: [https://stablebet.co.uk/bookmakers/cheltenham-bog-firms/](https://stablebet.co.uk/bookmakers/cheltenham-bog-firms/) · last updated 2026-08-24*
## Why BOG Matters at the Cheltenham Festival
### Cheltenham Festival 2027: why BOG is worth checking before you bet
*Verified Monday 24 August 2026, around seven months out from Cheltenham Festival week (Tuesday 16 to Friday 19 March 2027).*
Best Odds Guaranteed (BOG) pays out the bigger of your taken price or the starting price on a win bet. Over four days of championship National Hunt racing, that matters more than it does at a single-day meeting. Cheltenham runs 28 races across the week, the going can change from day to day as the ground takes traffic, and the four Championship races (Champion Hurdle, Queen Mother Champion Chase, Stayers' Hurdle, Gold Cup) regularly see significant market moves between an overnight price and the off. A price taken on Tuesday morning for a Friday runner is a real bet on where the market will land, and BOG is the mechanic that protects you if it drifts your way.
2026 has been a year of BOG firms tightening rather than loosening terms. Star Sports withdrew BOG entirely in December 2024, and William Hill's own help pages moved its BOG from a standard feature to an invite-only one during 2026, a real step down from simple opt-in. Some newer or smaller books never carried BOG on racing at all. Lining up which firms still pay it, and which now gate or restrict it, is worth doing before Festival week rather than assuming your usual account still covers you the way it did last year.
For the full year-round operator ranking see our [best BOG bookmakers](/bookmakers/best-bog-bookmakers/) guide. For the wider Cheltenham offers landscape see our [Cheltenham Festival offers hub](/bookmakers/cheltenham-offers/), and for the tips and race-by-race build-up see our [Cheltenham Festival tips](/racing-news/cheltenham-festival-tips/) page.
## Operator-by-Operator BOG at Cheltenham 2027
### Betfred: full BOG, no gate, the cleanest retainer among our partners
Betfred runs Best Odds Guaranteed across all UK and Irish racing, Cheltenham included, with no opt-in and no staking gate to qualify. Our own operator research (assessed 4 July 2026) calls it "the single biggest value concession in the market" for Betfred, retained in full while several rivals narrowed or withdrew their own terms during 2024 to 2026. Standard exclusions apply (ante-post, Lucky 15/31/63 multiples, free bets).
### QuinnBet: BOG on both UK and Irish racing, a real plus for an Irish-heavy Festival
QuinnBet is one of very few UK-licensed books that still runs Best Odds Guaranteed on both UK and Irish racing, not just UK. With Irish yards regularly sending runners across Cheltenham week, that dual coverage is a real point of difference rather than a marketing line. Assessed 2 August 2026, alongside a 10% weekly loss-back free bet (capped at £20) and a money-back concession if your selection finishes second to the SP favourite, a different mechanic from BOG worth knowing about separately.
### HighBet and BetGoodwin: BOG retained at two of the smaller specialists
HighBet carries Best Odds Guaranteed as one of a small set of racing concessions (alongside Non-Runner Money Back, covered on our [Cheltenham NRNB page](/bookmakers/cheltenham-nrnb/)), reviewed 20 June 2026. BetGoodwin runs BOG on UK and Irish horse and greyhound racing up to £1,000 a bet, verified against the operator's own published promotions on 2 August 2026; ante-post, special markets and international racing are excluded from BOG at both firms, the same standard exclusion the bigger chains apply.
### LiveScore Bet: BOG on UK and Irish racing, but you have to earn it first
LiveScore Bet runs BOG on UK and Irish racing from 10am on race day, assessed 2 August 2026, with one real catch: you only hold it once you have staked over £25 in the previous seven days on a rolling basis. Light or occasional stakers do not qualify. It also excludes ante-post and international racing, and LiveScore does not run a standard extra-places programme, only occasional feature-race promotions.
### William Hill: Best Odds Guaranteed moved to invite-only during 2026
This is the one to check before Festival week if you already hold a William Hill account. Our own research (assessed 23 July 2026, citing William Hill's own help pages) found BOG has moved from a standard feature to invite-only, meaning you need to be invited before you can even opt in, a step beyond the opt-in gate the firm ran earlier in 2026. William Hill's own support pages put the daily cap at £25,000 a customer once BOG applies, with the same ante-post and derived-market (without-favourite, match bets) exclusions as before. William Hill still runs a strong Cheltenham ante-post book and a wider extra-places programme than most rivals (see our [extra places page](/bookmakers/cheltenham-extra-places/)), which is why it stays a flagship pick for the Festival overall, but BOG specifically is no longer something every account can rely on.
### Star Sports: no BOG, Star Boosts and the on-course pitches instead
Star Sports withdrew Best Odds Guaranteed in December 2024 and has not brought it back; our research (reviewed 24 April 2026) records the withdrawal as the operator's main value gap. What replaced it is Star Boosts (curated price boosts on selected runners), the 0800 052 1321 phone trader desk that takes six-figure bets, and pitches on-course at Cheltenham itself, one of the five festivals where Star Sports has a physical presence every day of the meeting.
### 10bet, Spreadex and Fruity King: no BOG on racing
10bet runs no Best Odds Guaranteed on horse racing at all (reviewed 31 May 2026), a real gap against Betfred or QuinnBet for a racing-first punter, though it carries the broadest payment-method coverage of our partners. Spreadex, built around sports spread betting alongside a fixed-odds book, also runs no BOG (measured 17 July 2026 against a 26-book market); its point of difference is the racing-spread suite, not BOG. Fruity King runs no racing concessions of any kind, no BOG, Non-Runner Money Back or extra places (reviewed 20 June 2026); it is listed on our site as a general free-bet offer, not a recommended racing book.
### Bet365, Paddy Power, Ladbrokes and Coral: strong BOG terms, not yet live through us
Bet365, Paddy Power, Ladbrokes and Coral all carry Best Odds Guaranteed on UK and Irish racing in our research, and Bet365's package in particular is rated among the strongest overall racing-value offerings we assess. None of the four are live affiliate partners on Stablebet at the time of writing, so we cannot point you to a tracked sign-up for them here; check each operator's own site directly if you already hold an account with one.
### Summary: pick by whether you need the guarantee unconditionally
- **Full BOG, no gate, live partner**: Betfred, QuinnBet (UK and Irish), HighBet, BetGoodwin (up to £1,000 a bet)
- **BOG, but you have to qualify first**: LiveScore Bet (£25 staked in the prior 7 days), William Hill (invite-only)
- **No BOG on racing**: Star Sports (Star Boosts instead), 10bet, Spreadex, Fruity King
For Cheltenham's four Championship races and the big-field handicaps, where morning prices and the off can diverge meaningfully across a four-day meeting, Betfred is our pick among live partners for BOG that applies to every account without a gate to clear first.
## Frequently Asked Questions
### Does Best Odds Guaranteed cover Cheltenham ante-post bets?
No. Across every operator in our research, BOG applies only to bets placed on race day once the guarantee is active, not to ante-post bets taken in the weeks or months before. BetGoodwin and William Hill both list ante-post explicitly as an exclusion, and it is standard practice across the market rather than a Cheltenham-specific rule. For protection against your ante-post selection not running, that is a Non-Runner No Bet question, not a BOG one; see our [Cheltenham NRNB page](/bookmakers/cheltenham-nrnb/).
### Is BOG still worth having if my bookmaker gates it?
It depends what you clear easily. LiveScore Bet's gate (£25 staked in the prior 7 days, rolling) is straightforward for anyone betting regularly across the Festival's four days. William Hill's invite-only gate is a different proposition: you cannot simply opt in from your promotions tab the way you could earlier in 2026, so whether you hold it depends on whether William Hill has invited your account, something worth checking before you rely on it for a Festival bet.
### Which Cheltenham partner has the cleanest BOG with no strings attached?
Betfred, among our live partners: BOG on all UK and Irish racing, no opt-in, no staking gate, and no daily cap that affects a typical retail stake. QuinnBet is the other stand-out, for running BOG on Irish racing as well as UK, relevant given how many runners travel over for Cheltenham from Ireland each March.
### My bookmaker doesn't run BOG at all. Where else does the value sit?
Star Sports replaced its December 2024 BOG withdrawal with Star Boosts (curated price boosts) and a phone trader desk that takes larger bets than most online-only books will. More generally, if BOG isn't part of your operator's offering, the two other levers worth checking for Cheltenham are extra places on the big-field handicaps (see our [extra places comparison](/bookmakers/cheltenham-extra-places/)) and Non-Runner No Bet cover on the runners you're less sure will take their entry (see our [NRNB page](/bookmakers/cheltenham-nrnb/)).
### Compliance and responsible gambling
18+. Significant terms and conditions apply to every offer above; always check the operator's own promotions page before placing a bet, since terms can change without notice. Bet responsibly: [BeGambleAware.org](https://www.begambleaware.org). Take Time to Think.