By getting a better price than the one the race starts at. Not by picking more winners.
That is the answer, and it sounds like a technicality until you see what it does to the arithmetic. Everything this month has shown that being right about horses gets you roughly to where the market already is, at which point the charge decides the outcome. The only route past that is to be paid more for the same opinion than the market eventually settles on.
The trade is called taking value against the closing line, and the people who do it professionally do it by being early rather than clever. If you back a horse at 6/1 and it starts at 4/1, you took a price the market later decided was too generous. Six-to-one implies a chance of about one in seven; four-to-one implies one in five. You were paid as though the horse had less chance than the market finally agreed it had.
The direction catches people out, so it is worth being plain about it. You want the price you took to be bigger than the price at the off. If that same horse drifts out to 8/1 instead, you are still settled at the 6/1 you struck, so drifting never pays you more. It only tells you the market thought your price was too short to begin with. Best odds guaranteed is the exception, and we come back to it below, because it is a bookmaker promotion rather than part of the trade.
One thing this does not mean is that you have won anything. If the horse loses you lose your stake like everyone else. What improves is the expected value of the bet, and that only turns into money across a long run of them.
Bookmakers know all of this precisely, which is why the accounts that beat the closing line consistently tend to get restricted.

