Privacy Policy

1. Who we are

StableBet (“we”, “us”, “our”) operates the website at stablebet.co.uk. We are the data controller for the personal information collected through this website. If you have any questions about this policy or how we handle your data, please contact us at brett@stablebet.co.uk.

2. What data we collect

We collect limited data about visitors to improve the site. Specifically:

• Usage data — pages visited, time on page, referring URL, browser type, and device type, collected automatically via Google Analytics.
• Contact data — if you email us directly, we will receive your email address and the contents of your message.

We do not run account registration, comment systems, or newsletter sign-ups, so we do not collect names, passwords, or payment details.

3. How we use your data

We use the data we collect to:

• Understand how visitors use the site so we can improve it
• Respond to enquiries sent to us by email
• Monitor technical performance and diagnose errors

We do not sell your data to third parties or use it for direct marketing.

4. Google Analytics

This website uses Google Analytics 4 to collect anonymous usage statistics. We have implemented Google Consent Mode v2: until you accept analytics cookies via our cookie banner, no analytics cookies are set and no identifiable analytics data is sent to Google. If you accept, Google Analytics uses cookies to distinguish users and sessions, and the information collected (including your truncated IP address) is transmitted to and stored by Google.

Google Analytics data is processed in accordance with Google’s Privacy Policy. You can change your preferences at any time using the “Cookie Preferences” link in the footer, or opt out entirely by installing the Google Analytics Opt-out Browser Add-on.

5. Cookies

We use the following cookies, and only set them after you accept via the cookie banner:

• Google Analytics cookies (_ga, _gid, _gat) — used to distinguish users and limit request rates. These are analytics cookies and require your consent.

You can change your choice at any time using the “Cookie Preferences” link in the footer. You can also control or delete cookies through your browser settings. Declining analytics cookies will not affect your ability to use StableBet.

6. Legal basis for processing (UK GDPR)

We rely on the following legal bases for processing:

• Consent— for analytics cookies and the associated processing, captured via our cookie banner under PECR. You can withdraw consent at any time from the “Cookie Preferences” link in the footer.
• Contract performance — for responding to direct email enquiries.

7. Data retention

Google Analytics data is retained for 26 months by default. Email correspondence is retained for as long as necessary to resolve the enquiry and for a reasonable period thereafter.

8. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data
• Object to processing based on legitimate interests
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, email us at brett@stablebet.co.uk. For complaints about data handling you can also contact the ICO at ico.org.uk.

9. Third-party links

StableBet contains links to external websites, including bookmakers and responsible gambling organisations. We are not responsible for the privacy practices of those sites and encourage you to read their respective privacy policies.

10. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top. Continued use of the site after changes are posted constitutes acceptance of the revised policy.

11. Contact

For any privacy-related questions or requests, please contact us at brett@stablebet.co.uk.