James Maxwell
Founder & Editor, StableBet · LinkedIn
I founded StableBet and I'm the author of record for everything commercial on it: every bookmaker review, every ranked offer, and the scoring model behind the numbers. I don't claim credentials this site can't prove — the proof is the work, and all of it is published.
The review scores aren't opinion dressed as analysis. Each one is computed from a published model with rubrics and evidence anyone can read, the build refuses to ship a score without its justification, and commission is never an input. Where an operator is weak, the review says so plainly — several of our partners carry the lowest scores on the site.
I also built and run the AI Race Predictor, a machine-learning model that publishes calibrated probabilities for every UK and Irish race daily — with its complete track record public, losses included. Its honest conclusion, which shapes how this whole site is written: the market is very hard to beat, no betting system we've tested is profitable, and anyone telling you otherwise is selling something.
What I'm accountable for
Bookmaker reviews
Ranked by their computed score under the published model.
StableBet earns commission when readers sign up to a bookmaker through our links. That relationship is disclosed on every page that carries offers, and it is never an input to a review score — the model is published precisely so you can check that claim. 18+, BeGambleAware.org.
