What is Best Odds Guaranteed?
Best Odds Guaranteed (BOG) is a bookmaker promotion: if you take an early price on a horse and the SP (starting price) is bigger when the race is settled, the bookmaker pays you at the bigger price. It's effectively free upside on every fixed-odds bet — you can never lose by taking the early price. The matrix below shows which UK bookmakers we track currently offer BOG on horse racing, alongside other key features (Early Prices, Price Boosts, Cash Out, BHA streaming) so you can pick the bookmaker that fits how you bet.
Snapshot
2 of 3 UK bookmakers we track currently offer Best Odds Guaranteed on horse racing. The table below shows BOG alongside other key racing features. Star Sports withdrew BOG in December 2024 — value at the firm now comes through curated Star Boosts on selected runners.
| Bookmaker | BOG | Early Prices | Price Boosts | Cash Out | Racing Stream | Visit |
|---|---|---|---|---|---|---|
| Betfred4.0 | Visit | |||||
| QuinnBet3.7 | Visit | |||||
| Star Sports3.5 | Visit |
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OpenFrequently Asked Questions
Common questions
- BOG is a bookmaker promise: if your selection wins and the official SP (starting price) is bigger than the price you took when you placed the bet, the bookmaker pays you at the bigger price. If SP is smaller, you keep your early price. The bookmaker takes the worse-of-the-two-prices outcome, you take the better one.
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Gambling should be entertaining and not seen as a way to make money. Never bet more than you can afford to lose. If you or someone you know has a gambling problem, help and support is available.